Machine tool and automation specialist FANUC has
announced that sales of its renowned Robodrill line of machine tools are up by
50% compared to the same 6 month period of 2014. This exceptional growth is
attributed to a number of factors that include internal re-structuring and the buoyant
growth of the automotive industry.
The exceptional increase in demand for the highly
regarded ROBODRILLrange has partially been credited to the amalgamation of the
three FANUC business units into one single headquarters in Coventry. By bringing
its robotics, machining centres and EDM machines under one roof, the company
has streamlined its operations whilst delivering more comprehensively
integrated product offerings. Internally, this has enabled FANUC engineers to
provide a more in-depth analysis of customers existing and potential future
demands to introduce automation packages that coincide with the ROBODRILLmachining line.
In addition to this, FANUC believes that its internal
restructuring program has enabled it to become more competitive on pricing.
With the increasing demand for machine tools, FANUC has entered a 'scale of
economy' scenario whereby it can now manufacture more machines at a more
competitive rate, a pricing structure that is obviously being taken advantage
of by the FANUC customer base.
Whilst the streamlined business model and introduction of
cost effective solutions is creating increased turnover, credit has to be given
to the customer base that is taking advantage of the technical benefits of the ROBODRILL line. For example, the ROBODRILL delivers a 24,000rpm spindle that
far exceeds many machine tools and this provides the end users with a more
productive machine that can reduce production costs for the customer. This
consequently is providing FANUC users with an ROI that is far beyond the realms
of most machine tool manufacturers. Added to this, manufacturers are becoming
increasingly aware of the benefits of using high speed spindles. This
realisation is more evident with the FANUC ROBODRILL, as the range provides
unrivalled torque levels throughout the spindle speed range.o text in field]
